The episode 10 of A Livid Lady's Guide to Getting Even starts with Lunoa Carlton continuing her training under Ellie Leis, and her improvement is already clear. When Lunoa first began training, she became so exhausted that she could barely stand. Now she is gradually adapting to Ellie's demanding lessons. Although some of the training remains difficult, Lunoa admits that she can feel herself improving and still wants to become a merchant like her father. More importantly, she asks Ellie to continue guiding her because she wants to become more useful to the company.
Ellie recognizes how much Lunoa has changed. She originally took Lunoa in because she was Grantz's daughter, but Lunoa has since shown that she is willing to learn and overcome her weaknesses. Ellie now believes that Lunoa has genuine potential as a merchant. That leads to Lunoa's next major lesson: accompanying Ellie to a negotiation with Count Arzeus Hammitt and personally presenting the gift prepared for him.
At Count Hammitt's residence, Lunoa immediately becomes nervous when the count fails to appear. Ellie explains that this is a traditional display of status used by imperial nobles when receiving merchants for the first time. The guests are expected to wait, while accepting the refreshments provided demonstrates that they understand and respect the custom.
When Count Hammitt finally arrives, he reveals that he wants to establish a branch of Traitre Commercial Firm in his territory. Ellie welcomes the opportunity because the county possesses a large harbor, which could become extremely valuable for Traitre's plans to expand its business overseas. Rather than becoming comfortable with domestic success, Ellie believes the company must continue growing.
Hammitt explains that his wife and daughter recommended Traitre, giving Ellie another opening to strengthen the relationship. Lunoa then presents the company's finest cosmetics as a gift for the count's family. Her choice proves successful, and Hammitt is pleased with the gesture. The first negotiation ends positively, with the contract scheduled to be signed in his territory.
Afterward, Lunoa admits how nervous she was, but Ellie praises her performance and her choice of gift. Because the count has a happy marriage, Lunoa correctly anticipated that his family would have influence over the business decision. Their next journey will take them to the coast, and Lunoa is especially excited because she has never seen the ocean.
Before leaving, Ellie also secures an important business advantage. Traitre Commercial Firm receives special licensee status from the Yutear Empire Merchants' Guild. The license grants privileges such as purchasing land, receiving loans from the crown, and accessing limited products. In return, Traitre must pay a license tax and accept guild oversight. The company will face especially strict supervision because of its origins, but Ellie accepts the conditions without hesitation.
With Arnaud remaining behind to manage the firm, Ellie, Lunoa, Misha, and the others leave for Hammitt's coastal territory. Lunoa's excitement peaks when she finally sees the ocean. Misha has also seen the sea before, having once traveled by boat with her parents when they were alive, giving the moment a more personal meaning for her.
At the coast, Count Hammitt welcomes the group and shows them the beautiful shoreline. He explains that his county is known for its ocean and that he has been preparing sandy beaches for swimming to attract more visitors. The contract is then finalized, with both sides confirming that its contents match their previous agreement. Traitre officially secures its new foothold in the county.
Hammitt then introduces his wife Carella and daughter Manilla. Both women are enthusiastic supporters of Traitre's cosmetics, which have become popular among high society. Ellie responds by giving them a sample of Elumia, a new perfume scheduled to enter the market the following month. She asks them to test it and provide feedback while also encouraging them to recommend it within their social circles. The simple gift becomes another potential marketing opportunity for Traitre.
Later, the group enjoys the local seafood. Lunoa is amazed by the shrimp because she has never tasted it before. She learns that seafood is extremely cheap near the coast but incredibly expensive in the capital. A single shrimp can cost several silver coins there, while an entire skewer costs only one copper at the harbor.
The huge price difference is caused by transportation. Shellfish and crustaceans spoil quickly, so merchants traveling to the capital need a mage capable of using ice magic to keep the food fresh. Limited transport capacity makes the seafood a luxury that only the finest restaurants can afford. Ellie immediately recognizes that this difference could have commercial value, although she tells the others that they will discuss the idea later.
The peaceful business trip takes a dangerous turn when Ellie and her companions encounter men attempting to exploit travelers. The men offer to show the women somewhere safe, but only in exchange for money. Their behavior quickly becomes threatening, especially when they target Misha.
The attackers soon discover that they have chosen the wrong group. Misha handles one of them, while Ellie uses Feet Boost to overpower another. Instead of simply leaving, Ellie orders the men to take her to their boss. She wants to understand who controls the area and make sure Traitre can operate without unnecessary trouble.
Their leader introduces himself as Million. Ellie explains that she has come to establish a business relationship and wants the protection of his organization. Although Count Hammitt controls the city's official law and order, Million's organization has significant influence behind the scenes.
Million initially questions why Traitre would need protection when the company already has a relationship with the local lord. Ellie explains that she understands how power actually works in the city. She does not want to disrupt the existing balance, but she also refuses to allow anyone to mistake Traitre's young age for weakness.
Ellie makes it clear that refusing her could eventually become a mistake for Million. If necessary, she would find a replacement who was more willing to cooperate. Million is impressed by her confidence, especially because Traitre is already expanding rapidly and has received special recognition from the Merchants' Guild.
Ellie admits that she could potentially deal with rivals herself, but she wants to avoid unnecessary conflict because of Darc Hokins, known as "The Chief". Hokins is connected to the Merchants' Guild and has immense influence over the empire's underground world. Ellie would rather establish a mutually beneficial arrangement than risk a larger conflict.
Million ultimately accepts. He agrees to provide protection for Traitre, and Ellie establishes the financial arrangement by offering monthly compensation, including an additional amount for the trouble involved in the negotiations. The encounter demonstrates that Ellie is capable of turning even a potentially dangerous confrontation into a useful business relationship.
After leaving, Lunoa admits how frightening the situation was. Ellie explains that she deliberately displayed strength because Traitre is still a young company. If they show even the smallest weakness, stronger organizations could take advantage of them. Million's group may be dangerous, but Ellie believes it can also become a useful pawn if handled correctly. She reminds Lunoa that she will eventually conduct negotiations herself, making this confrontation an important lesson for her future.
The episode then shifts to the Kingdom of Haldoria, where Friede spends time shopping with Sylvie. The lighter scene contrasts with the increasingly serious developments surrounding Ellie. The mood soon becomes more serious when Colonel Graham is confronted over the failed attempt to push an incompetent prince into war. Graham explains that their plans were stopped when a mysterious merchant woman intervened and overwhelmed their unit. He admits that if the confrontation had become a duel, he doubts he would have won.
The revelation concerns Ellie. Although Graham does not know exactly who she is, he recognizes that someone with that level of ability could eventually become a serious problem. He is advised to keep watching her, suggesting that Ellie's growing influence is attracting attention far beyond the business world.
Back at the coast, Ellie and the others finally get some time to enjoy the ocean. Manilla takes them to her family's private beach, where they can relax without worrying about being watched. Yet even during this peaceful outing, Ellie cannot completely separate leisure from business.
Mireille observes that sea bathing could become a fashionable activity among the nobility. The problem is that many nobles are concerned about sun exposure. She explains that although children enjoy the beach, their parents often refuse to let them swim because they worry about the effects of the sun. Ellie already has a possible solution: a new cream designed to prevent skin from being burned by sunlight. The product works through a weak healing effect on the surface of the skin, although its production is currently expensive.
Mireille immediately sees the potential. If Hammitt's county can make sea bathing fashionable among nobles, demand for Traitre's new cream could increase dramatically. She asks whether the county can receive early access to the product and offers Ellie something valuable in return: her influence in connecting Traitre with foreign markets and potential international trade partners.
Ellie accepts the proposal and reveals that she has already prepared samples of the cream for testing. Once again, a seemingly ordinary social occasion has turned into a valuable business opportunity for Traitre. Lunoa watches Ellie work and realizes how impressive her director truly is. Even while enjoying the beach, Ellie is constantly identifying ways to strengthen the company. Mireille reminds Lunoa that at her age, enjoying herself is also important, encouraging her to take advantage of the peaceful day.
For Ellie, the seaside moment offers something rare. Her life remains tied to revenge and increasingly dangerous power struggles, but she can still enjoy peaceful days surrounded by people she trusts. With Traitre expanding toward the coast, new foreign trade opportunities emerging, and even the local mafia brought into her business network, Ellie finishes the episode in a stronger position than when she began.
A Livid Lady's Guide to Getting Even Episode 10 is a strong mix of character development, smart business strategy, and world-building, giving Ellie Leis another chance to show why she is far more dangerous than a typical merchant. Lunoa's progress under Ellie's guidance adds an emotional layer, while the Hammitt deal successfully expands Traitre's reach toward overseas trade. The harbor storyline becomes even more interesting when Ellie confronts Million and negotiates mafia protection through confidence and calculated pressure rather than simply relying on force. The seafood price difference also introduces a clever commercial opportunity, while the new sun-protection cream connects Traitre's cosmetics business with Count Hammitt's plans to turn the coast into a popular destination. Meanwhile, the reveal that Colonel Graham considers Ellie a future threat raises the stakes beyond her immediate business dealings. The episode ultimately balances peaceful seaside moments with dangerous political and criminal maneuvering, showing that Ellie's revenge-driven journey is increasingly becoming a much larger campaign of influence and expansion.
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